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Yaxin Yu

/ya • sheen/

/ü/ or /yoo/

noun. [U]

❶ current product designer, previous architect

❷ passionate about creative problem-solving, clean aesthetic vision and creating experiences that make people smile

❸ cat person, dog lover, capybara appreciator, a friend

Selected projects
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Prepare for the unexpected:

discover the legacies on your phone

 

Numerous data are created with digital devices by us every day, while few people consider them meaningful or make plans for them in terms of end-of-life preparation.

Introducing DIGITALE.: smart personal curation platform that makes digital legacy planning an inspiring, intelligent and immersive experience.

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Improve the emotional bonds people have with Kenwood’s products

 

Older couples who have been together for a long time tend to get stuck in the mundane routine of life, forgetting to make time for each other and the romance in their relationship.

Kenwood Memories aims at reigniting romance and excitement between couples through a new and fun way of cooking together, with the help of Kenwood products.

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Create a more user-centred shopping experience for Zara‘s  retail website

 

Users have expressed frustration with using Zara’s online retail platform, which underperforms against the competition.

Zara Redesign uses standard usability testing practices to evaluate the current website, making improvements to key usability and accessibility issues which delivers better performance in A/B testing.

To be continued...
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